Caplena is an award-winning Swiss tech start-up. It is *the* AI tool to analyse open-ended feedback, wherever it may come from - helping customers to get from texts to real insights, with ease and in no time. Caplena's vision is to become the single place of truth for feedback, where customer-centric companies go to understand the needs, wishes and pain points of their customers.

Having closed our second funding round, we're looking for ambitious personalities who are eager to roll up their sleeves and have an impact. You will become an integral part of our hands-on & fun team (24 people) and have a big impact on the future development of our company. We are fast-growing with 200+ active customers in more than 16+ countries across a multitude of industries including some big names like eBay, Lufthansa and DHL. And we're just warming up.

We are seeking a creative, data-driven, and well-rounded Content Marketing Manager to join our team. This role is pivotal in crafting and distributing helpful, compelling, targeted content that resonates with our B2B audience and drives measurable business results. The ideal candidate has a strong passion for content marketing and is equally skilled in strategy and execution. You will collaborate closely with our marketing, sales, and customer success teams, as well as external partners, to ensure all content aligns with our brand voice and strategy. This role is perfect for a dynamic marketer who thrives on delivering impactful, high-quality content that drives engagement and supports broader business goals.

Main Responsibilities

Content Strategy & Creation

• Conduct detailed market research and gather customer insights to develop targeted, relevant content for specific audience segments.

• Write engaging, fluent copy that maintains a cohesive brand voice across all channels.

• Produce a variety of content formats including customer case studies, whitepapers, blog posts, social media, sales enablement materials, and event presentations.

• Experiment with new content formats and innovative initiatives to drive engagement.

Optimisation & Distribution

• Update and optimize existing content to preserve relevance and maximise visibility across search channels.

• Implement an integrated content distribution strategy to increase visibility across platforms like social media, email, and web.

Collaboration & Coordination

• Build strong cross-functional relationships with product, sales, customer success, and subject matter experts to stay informed about product developments and industry trends.

• Manage a network of freelance/agency partners for SEO, writing, and design to scale content production.

Process Management

• Develop efficient workflows for content creation, ensuring timely delivery and adherence to deadlines.

• Implement analytics to measure content effectiveness and refine strategies based on data insights.

Requirements

• Proven experience in content marketing, ideally within SaaS companies, with a focus on CX, Market Research, or AI.

• A diploma or degree in writing, marketing, or a related field is an asset but not mandatory.

• Have a strong background with brands that have B2B audiences

• Experience following and building on existing brand content and guidelines

• Exceptional storytelling and writing skills in English (German or French is a plus)

• Strong knowledge of SEO best practices applied to content

• Proficiency in CRM/Marketing Automation platforms like HubSpot and Content Management Systems like DatoCMS, with the ability to quickly spin up forms, email campaigns, and website content, is a big plus.

• Growth Marketing mindset, open to experimentation

• Ability to brainstorm, conceptualise, and execute ideas from start to finish.

Benefits

• Exciting, growing product

• Quick & inclusive decision-making environment

• Driven & down-to-earth team

• Yearly team events

• Full-time; flexible working hours; remote/hybrid

• Learning & Development stipend
• Referral bonus

• Competitive compensation & equity

Why Join Us?

This role offers a unique opportunity to influence and execute a content strategy in a dynamic, fast-growing SaaS environment. While excellent writing skills are valuable, we’re looking for someone who can go beyond creating content—someone who can effectively distribute it across various platforms, including websites, social media, campaigns, and events. If you’re a creative storyteller with a passion for driving results and collaborating with diverse teams, we’d love to hear from you.